NUSAJAYA, Saturday, December 12th - UEM Land Berhad, the master developer of Nusajaya, the key driver of Iskandar Malaysia, today unveiled its Environment Masterplan, known as Nusajaya Green Plan, for Nusajaya - a 24,000 acre integrated urban development in South-West Johor. This follows on from a grant made to Universiti Kebangsaan Malaysia (UKM) in November last year for the development of this green plan.

The Nusajaya Green Plan is part of UEM Land’s strategic effort to ensure the sustainable development of Nusajaya through the right balance of economic, social and environment considerations.

UEM Land Berhad’s Managing Director En Wan Abdullah Wan Ibrahim said, ”Community well being in Nusajaya is taken care of by protecting and enhancing the natural environment to significantly improve the quality of life. Apart from providing a quality lifestyle, we choose to take a responsible attitude, going beyond the minimum legal requirements and following principles to fulfil our role as a dependable and responsible corporate, to ensure a harmonious co-existence between development and the environment.”

By managing its environmental footprint, UEM Land aims to positively contribute towards the global effort in addressing the challenges of climate change. The philosophy of integrated prevention and improvement encapsulated in the concept of ROSE (Reduce, Offset, Substitute, Enhance) will be applied in the overall development of Nusajaya. En Wan Abdullah added, ”In developing Nusajaya, UEM Land’s commitment to the environment is manifested through the strategic management of water, energy, waste management and environment and conservation.”

The Nusajaya Green Plan will facilitate the devlopment of a model regional city by:
• Promoting smart and caring lifestyle in the city
• Optimizing the use of energy and resources
• Maintaining and enhancing the quality of natural environment and resources of the city
• Improving the visual amenity of the city
• Compensating the impact of land use change from natural to built environment

Apart from the unveiling of the Nusajaya Environment Masterplan, UEM Land also announced its collaboration with UKM to execute a CSR program – the Sekolah Hijau program in its PINTAR schools in Nusajaya.

The Sekolah Hijau program will involve three of UEM Land’s PINTAR primary schools in Nusajaya, as a pilot. The program will see the involvement of UEM Land and UKM in encouraging the students to be more environmentally conscious and aware of global warming and climate change. Activities will include greening the schools to offset carbon emission and composting as a way to manage organic wastes in schools.

This program is part of UKM and UEM Land’s efforts to instill and develop public awareness on the importance of environmental conservation starting with the young generation who will be leaders of the future.